A number of years ago I purchased a Road iD bracelet so, if I crashed during a ride, anyone who tried to help me would know who to contact if I wasn’t able to tell them.

I’ve worn that bracelet for most, if not all, my rides. It’s gotten kind of beat up over the years.

At this point the metal plate with the emergency contact information is pretty scuffed up and almost illegible.

While browsing the Road iD web site, I noticed they have a lifetime guarantee.

Yesterday I sent their customer service department a note indicating that the plate is scuffed and illegible … and they responded, within about an hour, indicating that they would provide a replacement.

They confirmed the information for the bracelet and shipping address … and said it would be sent out that day.

Today I got the shipping confirmation of the replacement.

That’s good customer service.